The Lab is building on the foundations of, amongst others, architectural thinking, fashion criticism, brand communication, artificial intelligence, and visual and social media. It seeks to redefine design processes and working methods while also introducing new perspectives on how abstract ideas, their mediations, and physical construction interact.
TYP-0.Lab was founded during the development of a book, Fashion Spaces/A Theoretical View, which was published in 2020 by Frame Publishers. The book proposes a new typology, Fashion Spaces, which extends beyond fashion shows and into retail design and urbanism. The book is available here.
In 2020, TYP-0.Lab initiated the NORiFASH project, 'The New Norwegian Retail and Fashion Space Innovations through Interplay of Digital Technologies,' in response to the Research Council of Norway's call for proposals under the 'Collaborative Project to Increase Research-based Innovation in Selected Service Industries.' This project was developed in collaboration with the Norwegian Fashion Hub and the Norwegian Fashion and Textile Agenda, and it successfully received support from the Research Council of Norway for the application's development. NORiFASH aimed to transform the Norwegian retail and fashion sectors by integrating digital technologies to foster innovation and sustainability.
In 2021, TYP-0.Lab formed a long-term strategic partnership with the newly established International Library of Fashion Research in Oslo. The goal is to create a new type of space that starts with a physical site at the National Musesum and builds on the principles of fashion spaces while incorporating the library's research and educational aspects. Read about the collaboration in Wallpaper*
The Lab gathers expertise from three schools: The School of Art, Design, and Media (SADM), with Jannicke Johansen and Ellen Simonsen; The School of Economics, Innovation, and Technology (SEIT) with Kjeld Hansen; and The School of Communication, Leadership, and Marketing (SCLM) with Halldor Engilbertsson.