The exhibition poses the question of how "premium" and varying qualities will be defined in the future. This is in direct contrast to the current concept of premium, which increasingly fluctuates in meaning between true first-class and mediocre. The concepts, exhibits and installations within the City of Architecture were developed by students of retail, exhibition and communication design at the Düsseldorf University of Applied Sciences and invite dialog with trade visitors and representatives of the retail sector.
Premium City is a city, stage and exhibition all at the same time. At the heart of the city is a transformable democratic forum that functions as a discussion, game and performance space. During lectures, the forum transforms into a stage with mobile seating that can be stowed away in the voids of the architecture when not in use. A High Street Typographic Runway runs across the city, from which all exhibits can be viewed and all buildings accessed. Seven architectural structures offered creative space for exhibits, not only inside the three accessible buildings, but also in all the cubes of the scaffolding bodies or on the three table modules that serve as a marketplace for ideas from current research.
Considering that premium functions through storytelling and communicates mostly through intangible values, it can be concluded that our architecture must convey particularly expressive messages and stories in its communication. Premium City is a city that dissolves into stories and statements. Therefore, in the process of form formation, there is a gradual reduction of structural elements, until the total dissolution of space into fundamentals: line, point and text. In order to return these fundamental elements back into static space, the use of a scaffolding system is suitable.
The individual resulting square divisions each had one cubic metre of space for design experiments. The largest architectural body had a height of about 6 metres. The architectural elements were created on the basis of a main body shape, from which separations were made in each of the elements. These were divided according to dress sizes S, M, L and XL. Each of these modules could therefore serve different purposes and create new experimental spaces.
Creative Direction & Execution
Maximilian Volkenborn, Tasso Pavlidis
Simon Hopf, Marcel Tillmanns
Prof. Bernhard Franken, Prof. Dr. Rainer Zimmermann, Prof. Philipp Teufel
ELISAVA | Barcelona School of Design and Engineering, Kristiania University College Oslo | Westerdals Department of Communication and Design
Ansorg GmbH, BIK TEC GmbH, Bildungszentrum Hansemann, DurstPhototechnik AG, EBS Ink Jet Systeme GmbH, Fotoboden.de | visuals united AG, GerüstbauBühnenbau M. Engelmohr GmbH, Handwerkskammer Dortmund, Messe Düsseldorf GmbH, Neno GbR, PONGS Textil GmbH, RBL Media GmbH, real GmbH, WERFT 6 GbR, Wilhelm Layher GmbH & Co KG
Christian Banasik, Christian Jendreiko, Dennis Golly, Eib Eibelshäuser, Florian Boddin, Franziska Stasch, Gaby Danninger, HSD Dez. Finanzen, HSD Dez.Pers. &Recht, Jörg Brandt, Michael Mura, Niklas Reiners, Peter Nowak, Peter Toma, PhilipBehrend, Uwe Küster, Michael Swottke
Bottom-up. Top-down. Repeat.:
Dariusz Stawinoga, Hannah Perpeet, Jannis Buddendick, Pauline Schmeling
Park & Play:
Post Soil Generation:
Malte van der Meyden
Chiara Nervo, Natalie Grote-Beverborg
Ina Charlotte Germer, Laura Kossing, Laura Schuppe, Paula Carlotta Fuß
Anne Sine Sauermann, Marcus Kautz, Maximilian Volkenborn, Till Fehn
Carola Fleischhauer, Daria Karuga, Eske León, Isabel Voßloh, KatjaPacheco Sanchez, Lukas Köhnen, Thomas Buraczynski
Malte van der Meyden
Carolin Lunge, Yvonne Schreiter
Three Premium Cities:
Anne Ossenbühl, Enya Rosing, Hannah Schulz, Isabell Derenthal, MeltemKalayci