It took a long time to create one of the prints in the collection; Andrey Artyomov photographed parts of it at the Ufa Museum of Archeology and Ethnography on his phone - this is a photo of fabrics found in excavations at the beginning of the 20th century, which was fragmentarily preserved. After that the brand's designers collected them in one print, using the colors of the national Bashkir shawls.
The second print consists of “watercolor” flowers, redrawn from national aprons and scarves. The basis for the print is cotton covered with a silvery layer, so the pattern is shimmering, acquires a three-dimensional effect and the silhouettes of the dresses become more complex and interesting.
The collection includes a cap with the original coat of arms of Ufa with a picture of a marten on a white fabric.
The main colors of the collection: lilac, white, gray, blue, brown, violet - the palette is taken from the national Bashkir shawl, decomposed into colors.
Collection fabrics: organic cotton, silk, linen, sequins, traditional for the brand, fabrics with lurex, for the first time laser cutting is used on the fabric in the form of the Bashkir kurai ornament on the edge of the items.
Images: Courtesy of WOS
Creative Director: Artyomov Andrey
Art Director: Santos Nicolas
Styling: Vashenyak Svetlana
Video: Abdeeva Christina, Watch here
Photography (Lookbook) : Popova Maria
Music: Original Sound by Lehler
Model: Asia ( Direct Scouting)
Casting: Chistyakova Karina
Since its launch in 2011, WOS established itself as favorite IT-girls’ brand. With celebrities from Tokyo to New York wearing it in theirday-to-day life as well as at red carpet events, WOS is one of the most well-known and attention-catching Russian brands. Playful yet strong design and premium quality is what makes WOS pieces recognizable. Every season WOS brings out its iconic pieces such as slip dresses, trench coats, sequins items and classic t-shirts in new interpretations as well as a lot of other pieces inspired by social references, pop culture, art, nature and many more. Today WOS works with more than 200 finest retail partners worldwide.The main person behind WOS is Andrey Artyomov who founded the Moscow-based brand and is currently its Creative Director.
Born and raised in Ufa, Russia, Andrey studied costume design there. Due to his successful participation in the design contest Andrey was able to get an internship at L’Officiel Russia where he grew to Fashion Director. Through the years he worked asFashion Director at several world-wide famous media companies and as a freelance stylist collaborating with most influential people in the fashion industry until creating his very first collection. Andrey’s favorite things in his past – from soviet upbringing to glamourous Moscow nightlife in early 2000s – are now loudly represented in his work to this day.