Fashion Gaming for Activists

by Stine Hem Horn
December 17, 2020
A digital showcase for Holzweiler's SS2021 collection
Key message
Fashion retail can provide an opportunity to express activism, including judicial, environmental, internet, technological, design and art.
The digital retail world as a game
The main goal for my concept is to showcase Holzweiler’s SS21 collection. The concept is a digital world that everyone can enter and walk through to see the upcoming fashion collection. In addition to being a fashion show, the digital world is also a game. To get a complete overview of the SS2021 collection, the player must finish the game.


Other than the clothes, the main focus of the game is activism. From the aesthetics point of view, the digital world is built of concrete covered with graffiti. The graffiti forms different words, sentences, and messages concerning the activism theme. The game includes a quiz of activism-themed multiple-choice questions that must be answered in order to progress to the next level. The reward for making it through all three levels will be a discount coupon that can be used at the Holzweiler's store or an online shop.


See related text project