The book Fashion Spaces/ A Theoretical View is out!

REPORTAGE
by Vesma Kontere McQuillan
December 17, 2020
PROJECT DETAILS
Case studies developed by students of the retail design program at the School of Arts, Design, and Media at Kristiania University College explore possible applications of the conceptual model expounded by professor Vésma Kontere McQuillan and assistant professor Kjeld Hansen.
KEY MESSAGE
It is created via a practice-oriented approach to academic teaching and research, through the collaboration of academics, students and the retail industry.
OUTCOME
This book explores and defines fashion spaces as an emerging area of research within retail design.
The show starts with two skate-borders in an urban environment. Graffiti-covered background uncovers as the place only after the first model walks down the stairs: the show takes place in the Palais de Tokyo pool in Paris. (We know The Palace of Tokyo as a favorite site of Rick Owens's performances.) The techno music emphasizes the vibe - the collection breaks the last cliches around tennis as the game for the upper class. It targets the young urban kids for whom sportswear is a natural part of the street look. The collection shows that modern streetwear is not only disrupting the fashion system, but dominates it in a cool, laid-back way.

FASHION SPACES: A Theoretical View

Social media has brought a new type of space into the world of fashion retail. When architecture and fashion meet in the creation of ephemeral spaces for the immediate presentation of new collections, for example, these temporary but real spaces are brought into the realm of the everlasting digital space as they are shared and re-shared on platforms like Instagram. Fashion spaces can best be defined, then, as a co-created, ever changing and prevailing metaspaces where the dialogue amongst designers, consumers and industry leaders continues well after the real space has vanished.


Can these fashion spaces have a bigger impact on consumers than real-time experience of space? How may the dialogues developing within and as result of fashion spaces influence physical retail design? Can designers use fashion spaces as sites for new cultural production? These are but some of the questions tackled by Fashion Spaces: A Theoretical View. The book is created via a practice-oriented approach to academic teaching and research, through the collaboration of academics, students and the retail industry.



Following an introductory essay by professor Vésma Kontere McQuillan and assistant professor Kjeld Hansen, which tackles the problematics of research in the field and presents a conceptual model for further research, seven case studies developed by students of the retail design program at the School of Arts, Design, and Media at Kristiania University College explore possible applications of this model.

Features

- This book explores and defines fashion spaces as an emerging area of research within retail design.

- It is created via a practice-oriented approach to academic teaching and research, through the collaboration of academics, students and the retail industry.

- Case studies developed by students of the retail design program at the School of Arts, Design, and Media at Kristiania University College explore possible applications of the conceptual model expounded by professor Vésma Kontere McQuillan and assistant professor Kjeld Hansen.

Highlights

Publication Details

Release date: 17 December 2020

Frame Publishers

Edited by Vésma Kontere McQuillan

Graphic Design by Barbara Iwanicka

145 x 208 mm

160 pages / full colour / softcover

ISBN 978-94-92311-48-1

€15


About the Editor

Vésma Kontere McQuillan is a Latvian-born architect and writer currently living in Norway. Since 2011, she has been a professor at Kristiania University College, Oslo, where she developed the new retail design bachelor’s degree. Her research over the last five years has focused on the collaboration between OMA/AMO and Prada, looking in particular at the fashion shows created by AMO and Prada, and the design process behind these joint productions. This book is a direct outcome of this research.

About FRAME

Best known for Frame magazine, Frame also has a portfolio of books targeted at design professionals and students. With an aim to empower spatial design excellence – enabling people to work, shop, relax and live in a better way – the brand’s series books support its aims, covering office, retail, hospitality and product design, as well as events and trade fair stands. Other recent releases include Architecture is a Social Act: Lorcan O'Heily Architects, We Build Drawings and Moment.

Press Contacts

For high resolution images and further information, please contact: press@frameweb.com